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• How to create landing pages that converts?

Course Content

Module 1 : Digital Marketing Certificate Fundamentals

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• The Digital Age Vs. Old-Fashioned Marketing Practices

• Digital Marketing Major concepts

• How to set up your business in the digital sphere?

• Social Media Marketing & Engagement

• What’s content? How content marketing contributes to any brand success?

• What’s Search Engine Optimization and how it affects your digital marketing effort?

• Introduction to Email Marketing and where it stands in the purchasing funnel?

• What is Digital Marketing Measurement Strategy? How to implement an efficient one?

Module 2 : Build Up Your Website & Manage Your Online Visibility

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• Setting up your Marketing Objectives & Measurement Plan your Business Website Must-haves

• Audience Structuring & Persona Building

• Manage your Website Content Dos & Don’ts

• Implementing an SEO Strategy to easily get found

• Website SEO Assessment & Competition Analysis

• Keyword Research & Analysis

• Link building & Content Optimization

• On-Page SEO Vs. Off-Page SEO

• Software to automate the process of SEO

• Measurement Strategy and Iteration

• Case Studies and success stories

Module 3 : Content Marketing & Blogging

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• What is Content Marketing?

• The role of content marketing in a multi-channel marketing world

• Understanding your business objectives for content marketing

• Identifying key user journeys and touch points, and creating compelling content for your target segments at the right time and right place.

• Brand storytelling – the role of branding and the concept of storytelling

• Integrated marketing approach for distributing content across digital media channels.

• Measuring success – analytics and KPIs

• Content Marketing Role in SEO and PR

• Inspirational Content Marketing case studies

Module 4 : Social Media & Email Marketing

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• Introduction to Social Media Websites

• How to choose the best Social Media Mix For Your Business (Facebook, Twitter, LinkedIn & Instagram)

• Setting up the Social Assets & Strategy Setting

• Audience Segmentation Strategies

• Content Creation & Distribution

• Digital Engagement & Channels Moderation

• Email Marketing Essentials and its role in the overall Digital Marketing Mix

• The Dos & Don’ts of a perfect Email Shot

• Writing Styles and how to ensure an increasing open rate?

• What are the Email Campaign metrics to look after?

• Case Studies and success stories

Module 5 : Digital Advertising & Performance Media

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• Overview of Digital Advertising industry and its key players

• What are the common goals of digital advertising? Touching on the concepts of conversion, lead generation and Engagement

• Google Adwords and account setting

• Google Campaign Structure & Best Practices

• Ad Sizes & how to perfectly write a great ad copy?

• Display Vs Search Ad Campaigns

• Optimization Techniques For Google Advertising Campaigns & How to Measure Campaign Performance?

• Introduction To Social Media Advertising

• Facebook Campaign and Ads Manager Structure (Power Editor)

• Different Types of FB Campaigns and How to set up your first campaign

• Determining Audience segments by demographics and interests

• Reporting Campaign performance and Metrics to assess marketing objectives

• Introduction to LinkedIn Advertising

• LinkedIn Campaign Set up and Targeting Techniques