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Course Content
Introduction to Marketing
0/4
• Marketing Definition
• Importance of Marketing
• Marketing Concepts
• Difference between marketing and sales
 Marketing In Practice:
0/9
• What is Marketing Plan
• External Analysis / Situation Analysis
• Internal Analysis
• Objective Setting
• Marketing Strategies
• STP (Segmentation, Targeting & Positioning)
• Marketing Mix
• Implementation of Marketing Plan
• Control of Marketing Plan
 Digital Marketing
Definition, purpose and scope of digital marketing
0/2
• Understanding the definitions of digital marketing and its impact on business
• Building customer relationships online and permission marketing
Email Marketing:
0/3
• Why permission is everything؟
• Testing email for continuous improvement
• E-newsletters and other email formats
Social Media Marketing:
0/3
• The rise of social Media
• Key players: Facebook, LinkedIn, YouTube, Twitter and Google
• Successes and pitfalls of social media
Sales in Practice:
0/4
• Sales Objectives and Strategy
• Difference between personal selling and advertising
• Methods for identifying customers need and wants ( SPIN method)
• The six steps of sales process
Marketing and Sales Certificate
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