Digital Marketing utilizes multiple channels such as content marketing, influencer marketing, SEO, social media & online advertising to help brands connect with customers and uncover performance of marketing programs in real-time. In Digital Marketing Certificate participants will be able to understand deeply each topic related to digital marketing, how to apply & choose what is best for the business nature.

Key Benefits

After the completion of Digital Marketing Certificate, Participants will be able to:

• Differentiate Between traditional and digital marketing.
• Choose the best social media channel for your business.
• Create Content and how to distribute it.
• Understand what SEO is and how it is used to serve your business.
• Know the role of content marketing in a multi-channel marketing world.
• Understand what is Google Adwords and how it’s used.
• Set goals and conversion on Google Analytics.