Marketing and sales are two very different functions within a company; one cannot survive without the other. Both bring different assets to an organization as a whole. Marketing Relation Sales
The inherent connection between the two lies in the fact that they share a similar goal: increasing revenue. Marketers generate leads and sales executives close the deal.
This program discusses the relationships between marketing and sales. It provides a framework for analysis and discussion concerning this important organizational relationship. It reviews current thinking on sales –marketing cross-functional relationships, and discusses a range of controllable and uncontrollable factors that may influence this interface.

Key Benefits

At program completion, participants will be able to:

• Define marketing and the marketing planning process
• Understand what is the marketing mix?
• Make Market segmentation and brand positioning
• Implement, review and control the marketing plan