Marketing Diploma reflects the role of individuals who possess a sound theoretical knowledge & practical experience base in Marketing management & demonstrate a range of managerial skills to device & execute marketing activities, ensure that marketing functions are effectively conducted in an organization or business area.

Key Benefits

At Marketing Diploma completion, participants will be able to:

• Implement, review and control the marketing plan
• Make Market segmentation and brand positioning.
• Define marketing and the marketing planning process.

• Understand what is the marketing mix?
• Measure the market opportunities through research and forecasting
• Develop practical skills they can use to establish sampling plans, design questionnaires, and analyze research studies for optimum results
• Measure the market opportunities through research and forecasting
• Develop practical skills they can use to establish sampling plans, design questionnaires, and analyze research studies for optimum results
• Develop their skills in investigating and affecting the consumer behavior through readings, applications, discussions, case analysis and research.
• Understand the key metrics for measuring online effectiveness