It’s time to think like a Marketer

Employer Branding can provide a huge competitive advantage for companies, having the potential to raise a company’s visibility in the job market. A strong employer brand helps organizations attract talent directly, which significantly reduces reliance on agencies and external specialists. But the benefits are not simply related to cost savings. Just as important is the broader value that an employer brand can deliver, such as the increased retention and deeper engagement of talented people already on the team.

Facts

• Recent research has found that about 51 % of companies have a working employer brand strategy in place, 24 % are working towards a plan and 19 % are revising theirs.
• Google has been repeatedly topping the charts as the most preferred employer throughout the whole world.

Key benefits

• Understand the benefits and importance of Employer branding
• How to implement the strategies of employer banding?
• Know the outcome of employer branding on business