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Create Content (Posts – Blogs – Newsletter – infographic)

Course Content
Introduction to Digital Marketing (4 Hours)
Build-up your website ”Host – Domain – WordPress’’ (10 Hours)
Content Marketing (8 Hours)
0/2
Create Content (Posts – Blogs – Newsletter – infographic)
Generate leads with Content Marketing
SEO ”Search Engine Optimization” (12 Hours)
0/5
Keyword Strategy
Keyword Research
On Page Optimization
Off Page Optimization
SEO Tools
Social Media Marketing (Part 1 – Organic Activity) (4 Hours)
Social Media Marketing (Part 2 – Paid Activity) (12 Hours)
0/3
o Learn the best practices and the hidden secrets of how to create a successful Facebook campaign
o Learn the basics of creating social media campaigns on social media platforms (Twitter, LinkedIn,)
o Exercise and implement during the in-course workshops
Google AdWords and Display Network Advertising (12 hours)
0/2
o Plan and create a successful Google Search campaign
o Learn the Pest practices for creating and managing Google AdWords Campaigns
Email marketing (4 Hours)
0/2
o Writing Styles and how to ensure an increasing open rate?
o What are the Email Campaign metrics to look after?
Fundamentals of Google Analytics (6 Hours)
0/8
o how does it work
o Reports
o Event report
o Real time
o Audience
o Equations
o Behaviors
o Conversations
Create Digital Marketing Strategy and Plan (4 Hours)
Manage full Campaign Activity (Practical) (4 Hours)
Digital Marketing Diploma
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